Product scoping & strategy
We work out what to build first, what to leave out and how to measure whether it works.
Custom software, built around your business.
We turn an idea, a spreadsheet or a struggling system into software that does the job, from first conversation to production and beyond.
What we do
UX & interface design
Flows and interfaces designed around how your users actually work.
Web development
Web applications, customer portals, internal tools and marketing sites.
Mobile development
iOS and Android apps, built and shipped to the App Store and Google Play.
Backend, cloud & integrations
APIs, databases, authentication, payments, messaging and the infrastructure to run it all.
AI integration
Practical AI features, such as assistants, drafting and automation, built into your product where they save real time.
Maintenance & support
Monitoring, fixes, upgrades and new features after launch.
Ways to work together
Fixed-scope project
A defined outcome, an agreed scope and a clear timeline. Best when you know what you need.
Ongoing build partnership
A dedicated team building alongside you, month to month. Best when the product keeps evolving.
We build like owners
Smash and Pickie are our own products. The same team, practices and standards go into the work we do for clients.
Questions
What does a first conversation look like?
A short call to understand what you are building and why. No cost, no commitment.
Who owns the code?
You do. Everything we build for you, including the source code, belongs to you.
How long does a project take?
It depends on scope. We agree on a timeline before we start, and you see working software early and often.
Can you take over an existing project?
Yes. We start by reviewing what exists, then recommend whether to improve it or rebuild it.