Joni & Cake

Joni & Cake

An independent baker and cake artist, Joni Kwan.

Cakes. Creativity.

Make it with Dijutsu

Summary

An acquistion marketing strategy that was geared towards generating awareness, impressions, and downloads. Utilizing resources from community forums, video, social channels, paid ads and even word of mouth. The results spoke for themselves after the planned growth hack.

  • Web & App
    Design
  • Web & App
    Development
  • Branding
    & Strategy

Challenge


Starting a business can be hard and getting your name out there is half the battle. Join came to us with that very dilemma. Hours spent baking away and keeping up with orders, Joni didn't have the time or resources to establish a brand and market it for future business.

Solution


Enter in Dijustu. We were excited to work with Joni and help with branding her cake business. She was looking for a minialist theme with a feminine flair. Soft pastel tones help establish a colour schema which then helped us establish many other elements, from typography to styling. From there, we were able to carry over the theme to her business website, promotional material and stationary kit. Consistency was important and our attention to detail fulfilled everything Joni wanted.

Solution

Business Cards

Business Cards

Letterhead & Stationary

Letterhead & Stationary

Promotional Material

Promotional Material
Ready to Get Started?
We would love to hear about your next project.